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This is not a drill; we repeat, this is not a drill. West Elm is a Brooklyn based brand that we have fallen in love with time and time again on trips to NYC and we have gone majorly out of our way just to have a nosy around the store and then fall into a black pit of despair when we consider just how difficult it would be to buy the whole store and bring it home. THEN Arnotts came along, like the fairy God mother that they are, and made our dreams come true. This absolutely beautiful and affordable interiors brand is coming to their department store and we’re not even joking when we say we may very well camp outside the night before it opens.
Details? It will be in store from November 2017, and taking up a pretty sweet 1000 square meters, so that means there’ll be lots to choose from. West Elm will be bringing an assortment of over 90 different products with furniture and accessories for the living room, dining room and bedroom. The partnership marks West Elm’s second European wholesale venture following its launch with John Lewis in 2015, a partnership which has grown to include 13 UK locations and online at JohnLewis.com.
Ger Ryan, Arnotts Homewares Buying Director said: “Arnotts is delighted to welcome West Elm to Ireland as their exclusive retail partner. We will be showcasing West Elm in our furniture department, adding to our already extensive array of international brands. West Elm is uniquely attuned to the way people want to live today and Arnotts also understands the diversity of customer needs. The West Elm offer will include furniture, textiles, accessories and more, in lifestyle settings to inspire the customer and help them envisage pieces in their home.”
“The new Arnotts space will be the largest West Elm wholesale shop-in-shop to date, with more than seven lifestyle rooms and concepts that best express our Mid-century and New Modern aesthetics. The growth of our international wholesale business is exciting for us and allows us to introduce West Elm, who we are and what we stand for to customers in a new part of the world,” said West Elm president, Alex Bellos.
In addition to helping customers express their personal style at home, West Elm is committed to responsible retail practices guided by three core values: choice, community, and consciousness. From minimising environmental impact by offering 100 percent organic cotton bedding to impacting the lives of 5,000+ workers through Fair Trade programs, and investing in local makers with its LOCAL program comprised of 800+ artists and designers, everything West Elm does is designed to make an impact. The West Elm collection available at Arnotts will be a reflection of this.
Here’s a little taster of what you can expect. We don’t say this often but… YAAAAS. (Pics in gallery via Instagram.com/WestElm)